When I bought an iPhone 3GS in February 2009, I was in love. It was a beautiful phone, and as Apple told me “it just worked”. I was delighted and was desperate to see what the mystical “app store” would bring, so I went on to see… fart apps. Fart apps, fart simulators, fake broken screen, fart keyboard, Twitter, fart app and so on. I estimate that 75% of the now fruitful app store was filled with apps striving for the ultimate simulation of gastric expulsion.

A few years on, I’d upgraded to an iPhone 4 and the battlefield had changed. Fart apps had, by and large, been carried away on the wind, and a new era of productivity apps and games had taken their place.

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